{"id":84871,"date":"2025-08-22T15:48:00","date_gmt":"2025-08-22T14:48:00","guid":{"rendered":"https:\/\/www.fdmgroup.com\/?page_id=84871"},"modified":"2025-10-21T10:13:54","modified_gmt":"2025-10-21T09:13:54","slug":"understanding-ai-beyond-the-hype","status":"publish","type":"page","link":"https:\/\/www.fdmgroup.com\/us\/understanding-ai-beyond-the-hype\/","title":{"rendered":"Understanding AI Beyond the Hype"},"content":{"rendered":"\r\n<section class=\"hero-section light-menu full-bg\" fetchpriority=\"high\" style=\"background-image:url(https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/AI-header.jpg);\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"col-12\">\r\n\t\t\t\t\t\t\t<div class=\"top\">\r\n\t\t\t\t\t<h1 style=\"font-size: 6.8rem;\"><em>UNDERSTANDING AI:<\/em><br \/>\nBEYOND THE HYPE<\/h1>\n<p style=\"font-size: 1.7rem; margin-bottom: 2rem; margin-top: 4rem;\">FDM and Northeastern University London present a series of expert-led AI talks, available both in-person and virtually. <\/p>\n<p style=\"font-size: 1.7rem; margin-bottom: 1rem;\">Each session will feature insights and practical use cases from academic speakers and industry experts on today\u2019s most pressing AI topics.<\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"right\">\r\n\t\t\t\t\t<p>In partnership with<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-81696\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/Northeastern-University-logo.png\" alt=\"\" width=\"573\" height=\"113\" \/><\/p>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\n\n\r\n<section class=\"block-section dark\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\r\n\t\t\t\t\t\t<div class=\"col-12 text-con waypoint\">\r\n\t\t\t\t<h2 style=\"text-align: left;\">Fake News, Real Risks: AI, Deepfakes, and the Battle for Truth<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_people_icon_colour.png\" alt=\"\" \/>With <span class=\"inner\" data-pop-id=\"83332\"><strong>Professor Brian Ball<\/strong><\/span> and <strong><span class=\"inner\" data-pop-id=\"87051\">Chris Paterson<\/span><\/strong>, Technology Risk Leader.<\/li>\n<li style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_date_icon_colour.png\" alt=\"\" \/>Wednesday October 22, 2025<\/li>\n<li style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_Clock_AW_Green.png\" alt=\"\" \/>10am \u2013 11am ET<\/li>\n<li style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_location_icon_colour.png\" alt=\"\" \/>Virtual<\/li>\n<li style=\"text-align: left; margin-bottom: revert-layer!important;\"><a class=\"btn\" style=\"margin: 0px 16px 0 41px !important;\" href=\"https:\/\/events.teams.microsoft.com\/event\/2c154e1d-1a6b-47f3-b2ee-a01b715d5f3d@58a45382-bc25-41e8-9c22-59141988be9a\" target=\"_blank\" rel=\"noopener\">Register Now<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span class=\"mobile-btn\">Or opt for our <a href=\"https:\/\/events.teams.microsoft.com\/event\/2c154e1d-1a6b-47f3-b2ee-a01b715d5f3d@58a45382-bc25-41e8-9c22-59141988be9a\" target=\"_blank\" rel=\"noopener\"><strong>virtual session<\/strong><\/a>.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: left;\">AI-generated and disseminated misinformation is more than a headline issue: it\u2019s a growing risk to businesses, governments, and society.<\/p>\n<p style=\"text-align: left;\">Combining leading research with a frontline perspective, this session will demonstrate how organizations can defend against deception, protect their reputation, and adapt to a new era of digital threats.<\/p>\n<style>img.alignleft{width:35px;height:30px;margin-top: -10px;margin-right: 12px;}.dark .btn{margin: 0px 16px 0 41px!important;color: #000!important;}@media(max-width:768px){.dark .btn{margin:0!important;width:100%;}}hr{background-color: rgb(211 198 198);margin: 35px;}<\/style>\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\r\n\r\n\n\n\r\n<section class=\"block-section light\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\r\n\t\t\t\t\t\t<div class=\"col-12 text-con waypoint\">\r\n\t\t\t\t<h2 style=\"text-align: left;\">AI Ethics in Action: Mapping Responsible AI<\/h2>\n<ul>\n<li style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_people_icon_black.png\" alt=\"\" \/>With <span class=\"inner\" data-pop-id=\"83333\"><strong>Dr. David Freeborn<\/strong><\/span> and <span class=\"inner\" data-pop-id=\"85612\"><strong>Gillian Magee<\/strong><\/span><strong>, AstraZeneca<\/strong><\/li>\n<li class=\"hide_\" style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_date_icon_black.png\" alt=\"\" \/>Wednesday, 1 October 2025<\/li>\n<li class=\"hide_\" style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_Clock_AW_Black.png\" alt=\"\" \/>3pm \u2013 4pm, plus networking<\/li>\n<li class=\"hide_\" style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_location_icon_black.png\" alt=\"\" \/>FDM London centre and virtually<\/li>\n<li class=\"hide_\" style=\"text-align: left; margin-bottom: revert-layer!important;\"><a class=\"btn\" style=\"margin: 0px 16px 0 41px !important;\" href=\"https:\/\/www.fdmgroup.com\/forms\/create-more-the-power-and-potential-of-generative-ai-october-2025\/\" target=\"_blank\" rel=\"noopener\">Register Now<\/a><span class=\"desktop-btn\" style=\"text-align: left;\">Or opt for our <a href=\"https:\/\/events.teams.microsoft.com\/event\/73a94da5-eeae-418e-91f5-54ee4d758f83@58a45382-bc25-41e8-9c22-59141988be9a\" target=\"_blank\" rel=\"noopener\">virtual session<\/a>.<\/span><\/li>\n<\/ul>\n<p><span class=\"mobile-btn\">Or opt for our <a href=\"https:\/\/events.teams.microsoft.com\/event\/73a94da5-eeae-418e-91f5-54ee4d758f83@58a45382-bc25-41e8-9c22-59141988be9a\" target=\"_blank\" rel=\"noopener\">virtual session<\/a>.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: left;\">Understanding the principles of AI usage is critical for your business. Get it wrong, and there could be major compliance, reputational, legal, and financial implications.<\/p>\n<p style=\"text-align: left;\">With insights from both research and industry, this session will explore the exciting and sometimes unexpected ways AI tools can transform how your business creates almost anything.<\/p>\n<p><span data-teams=\"true\">This event has now concluded. We will be releasing on-demand recording of the webinar shortly.\u00a0<\/span><\/p>\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\r\n\r\n\n\n\r\n<section class=\"block-section dark\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\r\n\t\t\t\t\t\t<div class=\"col-12 text-con waypoint\">\r\n\t\t\t\t<h2 style=\"text-align: left;\">Create More: The Power and Potential of Generative AI<\/h2>\n<ul>\n<li style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_people_icon_colour.png\" alt=\"\" \/>With <span class=\"inner\" data-pop-id=\"83334\"><strong>Dr. Alice Helliwell<\/strong><\/span> and <strong><span class=\"inner\" data-pop-id=\"86998\">Amaritpal Singh Saini<\/span>, News UK Technology<\/strong><\/li>\n<li class=\"hide_\" style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_date_icon_colour.png\" alt=\"\" \/>Wednesday, 8 October 2025<\/li>\n<li class=\"hide_\" style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_Clock_AW_Green.png\" alt=\"\" \/>3pm \u2013 4pm, plus networking<\/li>\n<li class=\"hide_\" style=\"text-align: left; margin-bottom: revert-layer!important;\"><img decoding=\"async\" class=\"wp-image-81714 alignleft\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/FDM_location_icon_colour.png\" alt=\"\" \/>FDM London centre and virtually<\/li>\n<li class=\"hide_\" style=\"text-align: left; margin-bottom: revert-layer!important;\"><a class=\"btn dark\" style=\"margin: 0px 16px 0 41px !important;\" href=\"https:\/\/www.fdmgroup.com\/forms\/create-more-the-power-and-potential-of-generative-ai-october-2025\/\" target=\"_blank\" rel=\"noopener\">Register Now<\/a><span class=\"desktop-btn\" style=\"text-align: left;\">Or opt for our <a href=\"https:\/\/events.teams.microsoft.com\/event\/73a94da5-eeae-418e-91f5-54ee4d758f83@58a45382-bc25-41e8-9c22-59141988be9a\" target=\"_blank\" rel=\"noopener\">virtual session<\/a>.<\/span><\/li>\n<\/ul>\n<p><span class=\"mobile-btn\">Or opt for our <a href=\"https:\/\/events.teams.microsoft.com\/event\/73a94da5-eeae-418e-91f5-54ee4d758f83@58a45382-bc25-41e8-9c22-59141988be9a\" target=\"_blank\" rel=\"noopener\">virtual session<\/a>.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: left;\">The use case for Generative AI stretches beyond text, images, and creative roles. These tools now have practical implications across industries and teams.<\/p>\n<p style=\"text-align: left;\">With insights from both research and industry, this session will explore the exciting and sometimes unexpected ways AI tools can transform how your business creates almost anything.<\/p>\n<p><span data-teams=\"true\">This event has now concluded. We will be releasing on-demand recording of the webinar shortly.\u00a0<\/span><\/p>\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\r\n\r\n\n\n\r\n<section class=\"block-section light\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\r\n\t\t\t\t\t\t<div class=\"col-12 text-con waypoint\">\r\n\t\t\t\t<h2 style=\"text-align: left;\">AI Fluency and Prompt Power: Building a Smarter Workforce<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"text-align: left; margin-bottom: revert-layer!important;\">With <span class=\"inner\" data-pop-id=\"83335\"><strong>Professor Ioannis Votsis<\/strong><\/span>, followed by a panel featuring <span class=\"inner\" data-pop-id=\"85629\"><strong>Lee O&#8217;Brien<\/strong><\/span> <strong>(ex-Investec)<\/strong>, <strong><span class=\"inner\" data-pop-id=\"87020\">Naomi Bowman<\/span> (Baringa),<\/strong> and <strong><span class=\"inner\" data-pop-id=\"87037\">Matt White<\/span><\/strong> <strong>(ex-Sainsbury\u2019s)<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: left;\">Today, we are all turning to AI for answers\u2014but are you and your team exercising critical thinking when analysing generated results? These identification skills cannot be downplayed.<\/p>\n<p style=\"text-align: left;\">During this session, you\u2019ll learn how to build your team\u2019s capability with critical analysis and evaluation training, ensuring your people are developing accurate, trustworthy output.<\/p>\n<p><span data-teams=\"true\">This event has now concluded. We will be releasing on-demand recording of the webinar shortly.\u00a0<\/span><\/p>\n<style>img.alignleft{width:35px;height:30px;margin: -4px 10px 0 0!important;}@media(min-width:1800px){img.alignleft{margin: 1px 10px 0 0!important;}}.btn.dark{color: #c5ff00 !important; background-color:#c5ff00 !important; } .btn.dark:hover { background-color:#ffffff !important;} @media(max-width:768px){img.alignleft{width:35px!important;height:30px!important;}.btn.dark{margin: 0px!important;}.dark{margin:0!important;width:100%;}}hr{background-color: #b7b7b7!important;margin: 35px 0!important;}<\/style>\n\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\r\n\r\n\n\n\r\n<section class=\"cta-section dark\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-12 waypoint\">\r\n\t\t\t\t<h2 style=\"text-align: center;\">Future-focused businesses need our AI-enabled talent<\/h2>\n<p style=\"text-align: center;\"><a class=\"btn\" href=\"https:\/\/www.fdmgroup.com\/us\/businesses\/our-services\/\" target=\"_blank\" rel=\"noopener\">We are FDM<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t\t<div class=\"bubble-big\">\r\n\t\t<img loading=\"lazy\" decoding=\"async\" alt=\"Floating bubble background image\" width=\"300\" height=\"300\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/themes\/fdm\/assets\/images\/bubble.png\"\/>\r\n\t<\/div>\r\n\r\n\t<div class=\"bubble-small\">\r\n\t\t<img loading=\"lazy\" decoding=\"async\" alt=\"Floating bubble background image\" width=\"300\" height=\"300\" src=\"https:\/\/www.fdmgroup.com\/wp-content\/themes\/fdm\/assets\/images\/bubble.png\"\/>\r\n\t<\/div>\r\n\t\r\n<\/section>\r\n\n\n\r\n<section class=\"simple-text-section pink\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\t\t\t<div class=\"col-12 waypoint\">\r\n\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t<style>ul li:before {display: none!important;}.mobile-btn{display:none!important;}.icon-img{width: 50px; height:50px;margin-bottom: 15px!important;} .dark > .icon-img{width:60px!important; height:60px!important;} .btn{text-align: center!important;margin: 0 auto!important;}.light:nth-child(3).block-section .row{padding-top: 8rem!important;margin-top:-0px!important;}.light:nth-child(4) .row .btn-under {margin-top: 0rem;}.block-section:nth-child(2) .col-md-6 .inner{background-color: transparent!important;}.blue{background-color:#F7F6F5!important; }.blue img{width: 100%!important;}.medium-light .col-md-6 .inner{background-color: #efecea!important;}.text-side-hero-section.dark .text{background-color:transparent!important;}.block-section.blue .col-md-3{padding: 0 35px!important;}.block-section.blue .col-md-3 h5{font-size: 2rem!important;font-weight: 900!important;}@media only screen and (min-width: 768px) {.h1 { font-size:8.1rem; } .block-section.light:nth-child(3) .col-md-2{height:300px!important;}}@media only screen and (min-width: 1900px) {.block-section.light:nth-child(3) .col-md-2{height:400px!important;}}@media only screen and (min-width: 2500px) {.block-section.light:nth-child(3) .col-md-2{height:450px!important;}}.block-section.light:nth-child(3) .col-md-2 p{font-size: 1.7rem!important;}.hero-section .top {text-align: left;width: 51%;} .simple-text-section.pink { display:none; } .coach-bio { margin-bottom:5rem !important; }@media (min-width: 769px) and (min-aspect-ratio: 1.68 \/ 1) {.hero-section .row {padding-top: 22.5rem;}}@media(max-width:768px){.desktop-btn{display:none!important;}.mobile-btn{display: block!important;}.hero-section .row {padding-top: 15rem!important;}.hero-section .right img{margin: 0 auto;}.hero-section .right{width: 100%!important;float: right;margin-top:3rem!important;}.block-section ul li {position: static!important;padding-left: 0em;}.cta-section .row{ margin: 0 25px;}.cta-section .row {padding-top: 8rem;}.hero-section .top{text-align: left;width: 100%!important;}}.block-section .light:nth-child(2){padding-top:108px!important;}.cta-section .row {padding-top: 8rem;}.hero-section .right{width: 28%;float: right;margin-top:-12rem;}.hero-section .left {float: left;}.hero-section .container{max-width: 128.6rem;}.hero-section{height: 74rem!important;}.hero-section .row {padding-top: 25rem;}.block-section ul li {position: static!important;padding-left: 0em!important;}.block-section .row {padding-top: 8rem!important;padding-bottom:8rem!important;}.negative-z {z-index: auto;}.board-of-directors-section .col-md-4{display: none;}.board-of-directors-section .row {padding-top: 0rem!important;padding-bottom: 0rem!important;}li .inner{text-decoration: underline!important;text-underline-offset: 3px!important;font-weight: 600!important;cursor: pointer!important;}@media (min-width: 768px) and (max-width: 1100px){img.alignleft {width: 25px;height: 20px;}}@media(max-width:450px){.hero-section h1{font-size:5.8rem!important;}.hero-section img{width:185px!important;}} .hero-section .row { height:auto; }<\/style>\n<p><script>$ = jQuery; $(function() { $('.block-section.light:nth-child(3) .col-md-6').addClass('col-md-2').removeClass('col-md-6').css('background-color','#EFECEA').css('height', '250px').css('padding', '10px 32px').css('text-align', 'center');$('.block-section.blue .col-md-4').addClass('col-md-3').removeClass('col-md-4').css('background-color', '#F7F6F5'); $('.block-section.medium-light .col-md-4').addClass('col-md-6').removeClass('col-md-4')}); .hero-section .row { height:auto; }<\/script><\/p>\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>\r\n\n\n\r\n<section class=\"board-of-directors-section light\">\r\n\t<div class=\"container\">\r\n\t\t<div class=\"row\">\r\n\r\n\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-md-4 d-item waypoint\">\r\n\t\t\t\t<div data-pop-id=\"83334\" class=\"inner\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/Headshot-Alice-Helliwell.png\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Dr. Alice C. Helliwell<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Assistant Professor in Philosophy, Northeastern University<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div data-pop=\"83334\" class=\"pop-up-outer\">\r\n\t\t\t\t<div class=\"pop-up\">\r\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">Close &nbsp;X<\/button>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/Headshot-Alice-Helliwell.png\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Dr. Alice C. Helliwell<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Assistant Professor in Philosophy, Northeastern University<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Alice Helliwell is an Assistant Professor in Philosophy at Northeastern University, London. Alice\u2019s research is focussed on AI art and computational creativity. She is particularly interested in developing theories of machine creativity, the interaction between art and AI, and the aesthetics of AI images.<\/p>\n<p>Alice holds an MA(Hons) in philosophy and psychology from the University of Edinburgh, and an MA in History and philosophy of art from the University of Kent, having received a Paris Scholarship to study in the University\u2019s Paris School of Arts and Culture. Alice went on to gain her PhD from the University of Kent, receiving a Vice Chancellor\u2019s Scholarship. Alice\u2019s PhD project, titled \u201cArt-ificial: The Philosophy of AI Art\u201d explored AI creativity and the capacity of AI systems to create art. She taught throughout her PhD and joined NU London (then New College of the Humanities) in 2021. Alice was Associate Director, then Interim Director of the Doctoral Research School at NU London from 2023-24. Alice is involved in several active research projects, including collaborative projects on the landscape of AI ethics, AI in the creative industries, and AI arts and the human body. In summer 2025, Alice undertook a Visiting Fellow at the Centre for Philosophy and AI Research (PAIR) at Friedrich-Alexander-Universit\u00e4t. Her project will research \u201cThe Praise Gap: AI Responsibility Beyond Accountability\u201d.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-md-4 d-item waypoint\">\r\n\t\t\t\t<div data-pop-id=\"83332\" class=\"inner\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/Headshot-Ball-2-606x606.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Dr. Brian Ball<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Professor in Philosophy, Northeastern University <\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div data-pop=\"83332\" class=\"pop-up-outer\">\r\n\t\t\t\t<div class=\"pop-up\">\r\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">Close &nbsp;X<\/button>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/Headshot-Ball-2-606x606.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Dr. Brian Ball<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Professor in Philosophy, Northeastern University <\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Brian Ball is Professor of Philosophy at Northeastern University, London. His research concerns the philosophy of AI and cognitive science \u2013 broadly construed so as to include mind and language, as well as the theory of knowledge. His computational philosophy project, PolyGraphs, has been supported by the Royal Society and others; and he received a Talent Development Award from the British Academy for the follow-up Human and Network Sciences. He is widely published and in 2016 his \u2018Knowledge, Safety, and Questions\u2019 won the Philosophy South international essay prize. A member of Steering Group for the 695th Lord Mayor of London\u2019s Ethical AI Initiative, he has acted as a consultant for the British Computer Society. He is a DISKAH Fellow during 2025-26, working on Digital Research Infrastructure and High Performance Computing to support Arts and Humanities research.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-md-4 d-item waypoint\">\r\n\t\t\t\t<div data-pop-id=\"83333\" class=\"inner\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/Headshot-David-Freeborn.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Dr. David Freeborn<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Assistant Professor in Philosophy, Northeastern University<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div data-pop=\"83333\" class=\"pop-up-outer\">\r\n\t\t\t\t<div class=\"pop-up\">\r\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">Close &nbsp;X<\/button>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/Headshot-David-Freeborn.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Dr. David Freeborn<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Assistant Professor in Philosophy, Northeastern University<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p>David Peter Wallis Freeborn is Assistant Professor in Philosophy at Northeastern University, London. He works on the philosophy of AI, social and formal epistemology, philosophy of science, and philosophy of physics. He began his research career as a particle physicist at the University of Oxford, conducting research at CERN, and receiving a PhD from University College London in 2016. He also holds an MSc in the Philosophy of Science from the London School of Economics and attained a second PhD in the Philosophy of Science from the University of California, Irvine in 2023.<\/p>\n<p>He is interested in both scientifically-informed-philosophy and philosophically-informed-science. His research focuses on artificial intelligence, Bayesian formal and social epistemology, the philosophy of physics, computational modelling, and network theory.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-md-4 d-item waypoint\">\r\n\t\t\t\t<div data-pop-id=\"83335\" class=\"inner\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/Headshot-Ioannis-Votsis.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Dr. Ioannis Votsis<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Professor in Philosophy, Northeastern University<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div data-pop=\"83335\" class=\"pop-up-outer\">\r\n\t\t\t\t<div class=\"pop-up\">\r\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">Close &nbsp;X<\/button>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/08\/Headshot-Ioannis-Votsis.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Dr. Ioannis Votsis<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Professor in Philosophy, Northeastern University<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Ioannis Votsis is Professor in Philosophy at Northeastern University, London. He is a member of the Turing Institute\u2019s Humanities and Data Science Special Interest Group as well as a member of the Advisory Board of the Centre for Philosophy of Natural and Social Science at the London School of Economics. His research interests primarily fall within the philosophy of science and the philosophy of AI. Of late, he is working on projects relating to grounded empiricism, how to model analogical reasoning, a neuro-symbolic approach to automating scientific discovery, the epistemology of machine learning, automated theorem proving, and prompt engineering. In his spare time, he likes to dabble in coding and has developed The Logic Calculator app.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-md-4 d-item waypoint\">\r\n\t\t\t\t<div data-pop-id=\"85629\" class=\"inner\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/image-1.png\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Lee O\u2019Brien<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Senior Data, AI, and Technology Leader, ex-Investec<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div data-pop=\"85629\" class=\"pop-up-outer\">\r\n\t\t\t\t<div class=\"pop-up\">\r\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">Close &nbsp;X<\/button>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/image-1.png\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Lee O\u2019Brien<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Senior Data, AI, and Technology Leader, ex-Investec<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Lee O\u2019Brien is an AI and data professional with over 15 years\u2019 experience in financial services, including roles as Chief AI Officer and Chief Technology Officer at Investec. He has led transformational change through data and AI strategies, and cloud adoption. Lee has completed postgraduate study in Artificial Intelligence, Behavioural Decision Science, and Data Science. His current research, alongside his AI startup EdgeLayer\u2122, explores graph neural networks on SQL-integrated systems, bridging relational databases, and deep learning.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-md-4 d-item waypoint\">\r\n\t\t\t\t<div data-pop-id=\"85612\" class=\"inner\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/Gillian-Magee-2025-535x606.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Gillian Magee<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Senior Director \u2013 Programme Delivery, AstraZeneca<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div data-pop=\"85612\" class=\"pop-up-outer\">\r\n\t\t\t\t<div class=\"pop-up\">\r\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">Close &nbsp;X<\/button>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/Gillian-Magee-2025-535x606.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Gillian Magee<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Senior Director \u2013 Programme Delivery, AstraZeneca<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Gillian Magee has a 30-year track record in project, programme and portfolio management, spanning many sectors and functions. She is accountable for governance, quality, and risk management across Finance, HR, Legal, and Compliance systems. She is currently studying for a master&#8217;s at Cambridge University in AI Ethics and Society, with a particular interest in the impact on labour markets and governance of risk. Gillian is also a member of the AI and Data Analysis Group for the Association for Project Management.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-md-4 d-item waypoint\">\r\n\t\t\t\t<div data-pop-id=\"86998\" class=\"inner\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/Amaritpal-Saini-606x606.png\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Amaritpal Singh Saini<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Gen AI Product Lead, News UK Technology<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div data-pop=\"86998\" class=\"pop-up-outer\">\r\n\t\t\t\t<div class=\"pop-up\">\r\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">Close &nbsp;X<\/button>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/Amaritpal-Saini-606x606.png\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Amaritpal Singh Saini<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Gen AI Product Lead, News UK Technology<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Amaritpal Singh Saini is the Gen AI Product Lead at News UK, where they lead the development of cutting-edge AI solutions. With experience working in Data Science, they have played a pivotal role in building innovative Data Science and AI products tailored for content creators and newsrooms across brands. Amaritpal is passionate about leveraging AI to transform the media landscape and empower creators.<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-md-4 d-item waypoint\">\r\n\t\t\t\t<div data-pop-id=\"87051\" class=\"inner\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/Chris-Paterson.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Chris Paterson\u00a0<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Technology Risk Leader<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div data-pop=\"87051\" class=\"pop-up-outer\">\r\n\t\t\t\t<div class=\"pop-up\">\r\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">Close &nbsp;X<\/button>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/Chris-Paterson.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Chris Paterson\u00a0<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Technology Risk Leader<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Chris Paterson is a technology risk leader who has spent the last 10 years in Financial Services identifying, assessing, controlling, remediating, and learning from risks that have impacted or could potentially impact the institutions. He has taken this experience and narrowed his focus to AI technologies, looking for opportunities to invigorate organisations&#8217; existing risk culture, frameworks, and energy to minimize the risks, maximise compliance, and enable the potential of AI. Chris served in the British Army for 29 years in a range of leadership roles, including the UK&#8217;s Chief Information Officer on military operations in Afghanistan. <\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-md-4 d-item waypoint\">\r\n\t\t\t\t<div data-pop-id=\"87037\" class=\"inner\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/Matt-White-624x468.webp\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Matt White<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Technology and Engineering Leader, ex-Sainsbury\u2019s<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div data-pop=\"87037\" class=\"pop-up-outer\">\r\n\t\t\t\t<div class=\"pop-up\">\r\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">Close &nbsp;X<\/button>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/Matt-White-624x468.webp\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Matt White<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Technology and Engineering Leader, ex-Sainsbury\u2019s<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Matt White has been working in tech since the mid-1990s. Since then, he has led teams of all sizes to deliver technology that solves complex business problems. Most recently, as Director of Engineering at Sainsbury\u2019s, he drove large-scale digital transformation in supply chain and logistics, scaling the engineering team from 20 to more than 300 people. Today, Matt helps organisations navigate AI and emerging technologies in the real world, whilst continuing his passion for mentoring the next generation of engineering leaders. <\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-sm-6 col-md-4 d-item waypoint\">\r\n\t\t\t\t<div data-pop-id=\"87020\" class=\"inner\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/naomi-624x416.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Naomi Bowman<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Global Banking Client Lead Partner, Baringa\u00a0<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t<div data-pop=\"87020\" class=\"pop-up-outer\">\r\n\t\t\t\t<div class=\"pop-up\">\r\n\t\t\t\t\t\t\t\t\t\t<button class=\"close\">Close &nbsp;X<\/button>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-con full-bg\" data-done=\"false\" data-img=\"https:\/\/www.fdmgroup.com\/wp-content\/uploads\/2025\/09\/naomi-624x416.jpg\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"text\">\r\n\t\t\t\t\t\t<h4>Naomi Bowman<\/h4>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"large\">Global Banking Client Lead Partner, Baringa\u00a0<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Naomi is a Global Banking Client Lead Partner for Baringa. She has a 20-year track record of transforming how global banks operate and she has seen how the financial services industry is being reshaped by technology, regulation, and shifting customer expectations. Naomi recently completed Said Business School Executive Programme in Artificial Intelligence and now works with her banking clients to develop use cases to deploy \u201cAI for good,\u201d with particular focus on leveraging emerging technology to enhance customer experience and reduce bias. <\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-84871","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding AI Beyond the Hype | FDM Group<\/title>\n<meta name=\"description\" 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