Rod Flavell
Chief Executive Officer
Chief Executive Officer
Chief Executive Officer
Date of Appointment
Experience
Rod Flavell is the founder and Chief Executive Officer of FDM Group, bringing over 40 years of experience in the technology sector and a track record of transforming the Group from its startup origins into a global, award‑winning employer with a prestigious client base operating in multiple markets.
Rod’s commitment to expanding opportunity and fostering an inclusive workforce has earned him repeated recognition, including in the Management Today Agents of Change Power List, and the Yahoo HERoes Top Advocate Executives list. Most recently he was named Advocate of the Year (Individual) at the 2024 Ex‑Forces in Business Awards, recognising his leadership in supporting more than 800 former servicemen and women through FDM Group’s Ex‑Forces Programme.
External Appointments
Rod has no external appointments.
Chief Operating Officer
Chief Operating Officer
Date of Appointment
Experience
With over 30 years of experience in both the public and private IT sectors, Sheila has become a prominent voice in the UK tech sector, serving as President of techUK, the UK’s technology trade association. A strong advocate for women pursuing a career in technology, Sheila founded the FDM Returners Programme, a leading initiative supporting professionals re-entering the workforce. Her CBE recognizes her services to gender equality in IT, and the employment of graduates and returners.
In 2025, Sheila was invited to join the Board of Scotland’s first Technology Council, a pioneering initiative designed to shape policy, connect businesses with the Scottish Government, and promote Scottish tech companies on the international stage. Her work has been acknowledged by numerous awards, and in 2025 the University of Bath conferred an Honorary Doctorate on her in recognition of her impact on digital industries and leadership in diversity and inclusion.
External Appointments
Chief Commercial Officer
Chief Commercial Officer
Date of Appointment
Experience
Andy progressed through the Group’s sales team to become Global Sales Director in 2007 and, subsequently, Chief Commercial Officer.
Andy oversees the expansion of the Group with a focus on the sales and recruitment functions. Andy’s strategic focus is around developing new service streams in line with client demands, as well as increasing the number of applicants to the Group’s Graduate programme, which are both key areas to the success and growth of the Group. Andy also played a key role in the launch and success of the UK Ex-Forces Programme.
External Appointments
Andy has no external appointments.
Chief Financial Officer
Chief Financial Officer
Date of Appointment
Experience
Mike is a Fellow of the Institute of Chartered Accountants in England and Wales.
Prior to joining FDM, Mike was Group Finance Director and Chief Operating Officer in a premium listed business in the software and services sector. In addition, Mike has been an Independent Non-Executive Chair and Non-Executive Director on the boards of a number of other companies. Overall, Mike has more than 30 years’ experience of working within the technology sector in a range of senior financial, commercial and operational roles.
External Appointments
Non-Executive Chair of the Board
Non-Executive Chair of the Board
Date of appointment to the Board: January 2020
Experience
Alan was with PwC for 35 years until his retirement in 2015, including 23 years as a partner leading PwC’s relationships with listed, private equity-backed and fast-growth entrepreneurial companies. He was a member of PwC’s South East regional board. Alan has significant experience in corporate governance in listed companies and in corporate risk management.
Alan is a member of the Institute of Chartered Accountants of Scotland.
External appointments
Alan has no external appointments.
Senior Independent Director
Senior Independent Director
Date of appointment to the Board: October 2019
Experience
Jacqueline is a highly regarded leader in the UK technology field, with a strong reputation as a champion of women and minority voices. She sits on the board of technology trade association techUK where she has used her platform as president to shape policy over the last seven years to enable the technology industry to thrive. Her commitment to diversity and building tech skills in the sector is her driver for co-chairing the Governance Board of the Institute of Coding.
Prior to this, Jacqueline held senior executive roles at major tech companies including Sage Group, Citrix Systems, CA Technologies, Novell and McAfee International. She was previously a non-executive director at AO World plc and Home Retail Group plc. In 2019, Jacqueline was awarded a CBE for Services to International Trade in Technology.
Jacqueline is the Board’s designated Non-Executive Director for engagement with the Group’s workforce, enabling employees to share ideas and concerns with senior management and the Board.
External appointments
Independent Non-Executive Director
Independent Non-Executive Director
Date of appointment to the Board: August 2023
Experience
Rowena is highly regarded for her experience in investment banking and corporate broking, and her insight into the public markets. She has a strong reputation for helping businesses to implement their strategies effectively to generate growth and create value.
Rowena began her career in Sydney as a corporate lawyer at a leading Australian law firm. She moved to the UK in 2004 and joined Investec Bank plc (“Investec”). As a director in Investec’s Investment Banking division, Rowena provided strategic advice to public and private companies and led corporate transactions across a variety of sectors, including business services and technology. In 2017 she moved to Tenzing Private Equity, an investor in high-growth UK and European SMEs, where she has been the appointed non-executive director for various companies within the Tenzing portfolio.
External appointments
Independent Non-Executive Director
Independent Non-Executive Director
Date of appointment to the Board: March 2025
Experience
Bruce brings strong organisational and technical leadership expertise from his career as a CIO and COO for large national and international financial services and healthcare insurance companies. He has previously held c-level leadership positions at Fannie Mae, the New York Stock Exchange, Centene Healthcare, HSBC and BNP Paribas. He is also an advisor to ZScaler, a NASDAQ listed supplier of zero trust cloud security services.
Bruce has a track record in delivering comprehensive IT transformations, including strategic technology development, development and delivery of software, infrastructure (including private and public cloud) and security. He also has experience in managing vendor relations and a particular interest in staff engagement.
External appointments